Earlier this month, Kris Jenner bizarrely revealed that her droopy earlobes are her biggest body insecurity.

The reality star went under the knife on an episode of Keeping Up with the Kardashians in her pursuit of “cute ears.”

via GIPHY

But while earlobe reduction surgery is popular amongst older people, lobes naturally stretch with age due to loss of collagen and elasticity, a new earlobe procedure is on the rise.

Earlobe fillers – yes, people are getting fillers injected into their lobes to make them appear plumper!

It’s the same stuff that’s used for lip filler, increasing the volume of the lobe and making the ear stronger.

Most of us have never given our earlobes a second thought and we don’t think it’s something you need to start worrying about.

Cover image and images on Facebook and Twitter via @dr_tina_purdon on Instagram