When you make a mistake, own it.
That’s exactly what ASOS did when it printed 17,000 plastic bags with an obvious typo.
The massive fashion brand’s slogan “discover fashion online” was misprinted as “discover fashion onilne”.
ASOS could have pretended the typo hadn’t happened but instead they decided to use the error to their advantage.
They took to Twitter to say they’re calling the bag a “limited edition”.
Ok, so we *may* have printed 17,000 bags with a typo. We’re calling it a limited edition. pic.twitter.com/wTpKNid4V5
— ASOS (@ASOS) March 21, 2018
ASOS shoppers seemed impressed by the company’s honesty and sense of humour, and the fact that they’re not going to throw away thousands of bags.
— Leah Messenger (@leahmessenger1) March 21, 2018
— Maja Srdanovic (@majakokolari) March 21, 2018
I work in fashion as well….I think we've had our share of typos like "shite shirt" instead of "white shirt" ?? pic.twitter.com/yWVI4bPqTc
— Michelle Lauritzen (@MELauritzen) March 21, 2018
Watch ebay go mad with people selling them for £1000's
— Melissa Brooker (@MelissaJBro) March 21, 2018
One person’s typo-covered bag is another’s limited edition!
Fair play, Asos.