When you make a mistake, own it.

That’s exactly what ASOS did when it printed 17,000 plastic bags with an obvious typo.

The massive fashion brand’s slogan “discover fashion online” was misprinted as “discover fashion onilne”.

ASOS could have pretended the typo hadn’t happened but instead they decided to use the error to their advantage.

They took to Twitter to say they’re calling the bag a “limited edition”.

ASOS shoppers seemed impressed by the company’s honesty and sense of humour, and the fact that they’re not going to throw away thousands of bags.

One person’s typo-covered bag is another’s limited edition!

Fair play, Asos.


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