Shoppers are hitting out at the store on social media.

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Brown Thomas in Dublin has had to cancel the launch of the new Kanye West Adidas Yeezy Boost runners.

For health and safety concerns, it was unable to carry out the release as massive crowds appeared in front of the store this morning.

Brown Thomas has tweeted saying “we will be updating our social media channels with details of a raffle next week which all customer can participate in”;


But shoppers are criticising the store for mismanaging of the event, leaving many customers disappointed and annoyed;