The campaign, called Champion Green, is an effort to ease the pressure of the pandemic on small and local businesses.


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Small business owners say the Irish public can help save jobs in their own communities by spending a little extra for the next twelve weeks.

They say this summer will be make-or-break for employers all over Ireland after the lockdown, so trade groups in the sector have launched a plan called Champion Green.

The message of the campaign is that if every adult in the country spends €20 extra locally for the next twelve weeks, it will be an economic boost worth €875,000,000.

The retail sector employs 280,000 people here and the trade groups backing Champion Green say the initiative could ward off major job losses.