The song was released to coincide with Juneteenth.
Source: Youtube (@beyonce)
Beyoncé surprised fans with a brand new track yesterday, called Black Parade.
Shortly afterwards she announced a new project of the same name to support black-owned business.
The Black Parade Project is a directory of black-owned businesses from fashion, to art, to food and drink.
Beyoncé chose June 19th, or Juneteenth, to unveil her new project.
Juneteenth is a holiday celebrated in the US to mark the official end of slavery.
In a statement, Beyoncé said;
“Please continue to remember our beauty, strength and power.”
“BLACK PARADE celebrates you, your voice and your joy and will benefit Black-owned small businesses.”
“Being Black is your activism. Black excellence is a form of protest. Black joy is your right.”
Beyoncéis one of a number of high profile celebrities who have been vocal about Black Lives Matter in the wake of George Floyd’s killing.