The song was released to coincide with Juneteenth.

Source: Youtube (@beyonce) 

Beyoncé  surprised fans with a brand new track yesterday, called Black Parade.

Shortly afterwards she announced a new project of the same name to support black-owned business.

The Black Parade Project is a directory of black-owned businesses from fashion, to art, to food and drink.

Beyoncé chose June 19th, or Juneteenth, to unveil her new project.

Juneteenth is a holiday celebrated in the US to mark the official end of slavery.

In a statement, Beyoncé said;

“Please continue to remember our beauty, strength and power.”

“BLACK PARADE celebrates you, your voice and your joy and will benefit Black-owned small businesses.”

“Being Black is your activism. Black excellence is a form of protest. Black joy is your right.”

Beyoncéis one of a number of high profile celebrities who have been vocal about Black Lives Matter in the wake of George Floyd’s killing.