Makeup artists on social media are coming under fire for a ridiculous new trend.

Some MUAs are filming themselves squeezing tubes of foundation into their mouths.

It’s not clear if they then swallow the makeup or spit it out, hopefully the latter!

But their followers aren’t impressed and are accusing the MUAs of engaging in clickbait.

Cover image and images on Facebook and Twitter via @makeupbyaliciall on Instagram