We all know that one person who has never once paid for Netflix.
In a worrying sign for the freeloading Netflix watchers out there, the popular streaming platform looks set to launch an offensive against those enjoying it’s content for free.
Stats say over a quarter of millennials are giving out their account details to their mates.
Well, sadly, all that is about to change, because if you are one of this free-loading ‘thieves’ Netflix is coming for you.
And just how are they planning to do this? Ironically with a piece of software that could have come straight out of Black Mirror itself.
At a technology event in Las Vegas a software firm Synamedia has unveiled an AI system which has been created to track down any account that has been sharing its details with another.
But surely Netflix still gets enough revenue regardless of a few people sharing their login details?
Well all those seemingly small acts of theft add up; according to research by Parks Associates, by 2021 account sharing could lead to as much as $9.9 billion of losses for streaming companies and $1.2 billion of over-the-top (OTT) revenues.
The AI tech is so advanced it is able to determine where users are accessing the streaming service, so it can tell whether you’re at your actual home, a friends, or even at a holiday home, for example.
And somehow, it can even tell if people are sharing their account with friends or adult children…that’s just scary.
The party’s over.
Jean Marc Racine, CPO of Synamedia, said: “Casual credentials sharing is becoming too expensive to ignore.
“Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users.
“It’s a great way to keep honest people honest while benefiting from an incremental revenue stream.”