Tis the season…
It is that time of the year again when the credit card and phone come out for a bit of retail therapy.
Whether it’s a that top you’ve been looking at for a while or an entire new outfit, you will scroll through every page on ASOS or Nasty Gal for hours to find it.
However, it seems that if you want to empty the purse on an online haul, you should be opening your laptop and staying away from your phone.
Prof. Lior Fink, head of the Mobile Behavior Lab and a member of the BGU Department of Industrial Engineering and Management told Stylist that when you’re shopping on your phone, you don’t get as much information as you do when shopping on a desktop, which may lead to people making poor decisions.
The professor said:
“It is actually the fact that sites adjusted for mobile viewing reduce the information offered on the results page and require more digging around in the site for information. Sites adjusted for PC viewing give more information right up front.
“Most e-commerce providers use ‘responsive web design’ to adapt the presentation of information to the device used. While mobile friendly presentation improves visibility, it reduces the amount of information and causes consumers to make decisions that are less consistent with their preferences.”
Many online shops reduce the amount information shown on phones so you might want to turn off the Christmas movies and go shopping on our laptops instead.