The ad has been removed from the air. Image: [email protected]

She said the decision was made based on evidence the ad had caused ‘widespread offence’.

The Head of the Advertising Standards Authority of Ireland (ASAI) is defending its decision to ban an ad for tampons.

There’s strong been criticism of the move online, after just 84 complaints were made to the body about the Tampax ad.

The advertisement addressed how tampons should be used, using a mock chat-show setting.

Orla Twomey, Chief Executive of the ASAI, said they are willing to work with the company to have the advert brought back to air:

”Our complaints committee have made a decision that based on the evidence that was presented to them that the advertising has caused widespread offence.

”We are open to working with the advertiser to see how the ad can be brought back to market, because the requirement is that it be amended or withdrawn.

”So there is the option to look at the advertising and see if it can be amended”.

Many people were very critical of the decision.

Following the ad’s removal from the air, there was a strong reaction on Irish Twitter, with #Tampax trending throughout last night and into today.

However, some were in favour of the move.

While the majority of twitter users were against the ban, there were some who supported it.