Get in my belly…
Irn-Bru gave shoppers in Glasgow the first taste of their new festive flavour.
The limited edition drink called Crimbo Juice is a spicier version of the original, with added ginger, clove and cinnamon.
Drag queens Frankie, 24 Carat Goldie and Myriam took to Buachanan Street to launch the new spiced flavour by handing out bottles from a giant snow globe. Irn-Bru have also changed their famous orange and blue packaging to red and blue with a snowflake for the seasonal offering.
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Spice Up Your Christmas!! What a hoot working with @irnbru on their new Spice Bru Crimbo Juice! As you can all imagine this is my dream job!! And brilliant to be working with my Scottish sisters @rujazzle and @thecjbanks 🧡 #irnbru #crimbojuice #spiceupyourchristmas #drag #queens
Mary Mac, aka 24 Carat Goldie, said:
“Us Scots can’t get enough of the ginger stuff and it’s utterly fabulous helping to launch Irn-Bru Crimbo Juice.
“Spiced ginger is a real Christmas cracker.”
Irn-Bru marketing director Adrian Troy said:
“As our first limited edition flavour in over seven years, Irn-Bru Crimbo Juice combines the phenomenal taste of Irn-Bru that fans know and love with a taste of Christmas in every sip.
“The spiced ginger flavour means Irn-Bru lovers can really get into the festive spirit by enjoying mince pies washed down with a swig of Crimbo Juice.”