Straws have become the latest target in the world’s war on plastic, following a clampdown on single-use carrier bags and disposable coffee cups.

Just this month, the UK government announced that the sale of straws, drink stirrers and plastic cotton buds will be banned.

The humble straw is usually associated with children’s parties but they’re also used by people with disabilites and people with sensitive teeth.

Reusable straws have been around for awhile, they’re available to purchase in glass and stainless steel, but there’s now one you can bring around with you.

The world’s first collapsible, reusable straw has been invented and it fits on your key-ring.

One small sip for man, one giant sip for mankind ??‍?? #finalstraw

A post shared by FinalStraw (@_finalstraw_) on

FinalStraw folds down into a handy case and it comes with a tiny cleaning squeegee, which also fits into the case.

The straw was invented by Emma Cohen and Miles Pepper, after Emma saw countless discarded straws on the beach when travelling in Thailand.

Within 24 hours of going on Kickstarter, the project was already 575% funded.

Each FinalStraw costs $20 (around €16.50) and ships from Los Angeles.

You can order yours on Kickstarter but estimated delivery isn’t until November 2018.

Cover image via Miles Pepper on YouTube