Well that's one way to start beef!
Sydney Sweeney has caused quite a stir on social media after appearing in American Eagle's new jean campaign.
The tagline is "Sydney Sweeney Has Great Jeans," a play on the word "genes", showcasing her modelling the "The Sydney Jean".
The Euphoria star states in the ad: "Genes are passed down from parents to offspring, often determining traits like hair colour, personality, and even eye colour. My jeans are blue," followed by a voiceover saying, "Sydney Sweeney has great jeans."
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Now what might have been a well-intentioned marketing pun has put the actress and the clothing brand under fire.
Fans took to X to criticise the ad for carrying a more sinister message, saying it points to eugenic ideals and white supremacy.
And over on TikTok, fans have been mocking the way Sydney's voice sounds - with Doja Cat even jumping on the band wagon.
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