Rita Ora's New Passion Is Promoting Football

The singer has teamed up with UEFA, the European football governing body, to try to get more women and girls into the sport.

(Source: uefa.com)

UEFA will sponsor her tour while Rita will support its Together #WePlayStrong initiative, which aims to make football the top sport for women and girls across Europe.

(Source: uefa.com)

Rita seems to be looking forward to getting involved in the new initiative, sharing this post on Instagram:

I HAVE NEWS! I’m so excited to be joining forces with UEFA @weplaystrong on The Girls Tour, celebrating female confidence, togetherness and aspiration through the power of football and music – two of my loves! They have so many amazing projects coming up this year to get more girls enjoying and playing football and I’ll be sharing them with you throughout my tour and beyond! Make sure to follow @weplaystrong and come on this journey with us! #WePlayStrong x #TheGirlsTour

A post shared by RITA ORA (@ritaora) on May 14, 2018 at 12:59am PDT

Cover image via @ritaora/Instagram