An Irish lad in London has taken advantage of Nutella's customised labels - Using the service to get dirty words on jars of the chocolate spread, with hilarious results.
Shocko - real name Seamas O'Reilly from Derry - has already made a name for himself with fake missed connection ads in London newspapers, which he publishes on his own website.
His latest target is the iconic Selfridges department store, which prints customised Nutella labels. From the looks of it, Shocko was chancing his arm the first time:
I can now confirm that Selfridges will put *anything* you ask for on a Nutella jar. pic.twitter.com/i5DFjtAHHr
— The author, Séamas O'Reilly (@shockproofbeats) December 9, 2015
After that, he got a little ballsier, going for the more poetic "arsemuck" confirming that it was a bit more difficult this time:
Not gonna lie, this was even harder to get past the staff in Selfridges than 'backdirt' was. Worth it though. pic.twitter.com/cuZ3hCoPKB
— The author, Séamas O'Reilly (@shockproofbeats) January 5, 2016
Shocko told the DailyEdge that he convinced the Selfridges staff that "Arsemuck" was a traditional Irish name.
He also says it's risky business and has nearly been caught out twice and needed to come back again for his third, and possibly best triumph.
Third I've gotten past those censorious prudes in Selfridges. I've found my true calling. pic.twitter.com/hF695PS2Fb
— The author, Séamas O'Reilly (@shockproofbeats) January 13, 2016
We can't wait to see what Shocko's got in store for his next jar!
Hat tip: Daily Edge
