Elon Musk has unveiled a re-branding of Twitter with a large X logo.
He later posted a picture of the company's HQ showcasing it, with the blue bird being scrapped.
Since buying Twitter, he has focused on cutting staff, adding a subscription service, and capping access to posts.
The billionaire has changed his profile picture to the new logo and added "X.com" to his Twitter bio.
— Elon Musk (@elonmusk) July 23, 2023
The company CEO Linda Yaccarino said in a tweet: "X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities.
"Powered by AI, X will connect us all in ways we’re just beginning to imagine."
