It's officially the end of a era.
Tayto Snacks has officially announced they are ending their sponsorship of Tayto Park.
But don't worry-the amusement park remains open!
All this means is it will no longer be under the Tayto name.
The current partnership doesn't end until New Years Eve, meaning the rebranding won't happen before the end of 2022.
Instead, the renaming of the park happens in January 2023.
Image via Tayto Park
The Tayto-inspired attraction opened in Ashbourne, County Meath in November 2010.
It's welcomed more than 5 million customers since opening.
It has Ireland's only wooden rollercoaster "The Cú Chulainn Coaster" and the Tayto Factory tour.
Raymond Coyle is the founder of Tayto Park.
He stated this year was the best time for a rebrand to reflect the "ambitious targets" set out for the park's future.
This includes new rides, attractions and a zoo.
There is also a planned investment of €30 million euro for the park over the next two years.
"On behalf of myself and my team I would like to thank the management of Tayto Snacks for its belief in our vision" added Mr Coyle.
He also he was looking forward to the year ahead and continuing the park's "close relationship" with Tayto.
John O'Connor, Managing Director of Tayto Snacks said he was "immensely proud" of the title sponsorship which led to the creation of one of "Ireland’s most successful tourist attractions."
He added: "Our sponsorship of the park during that time has helped us to further enhance the emotional connection Tayto has with Irish consumers by reinforcing the brand’s values around family and community in addition to continuing to foster the great affection they hold for Ireland’s most popular crisps and snacks brand since its creation over 65 years ago. "
He added that Tayto were also carrying out "new initiatives to support the ambitious plans we have in store for the Tayto brand in its next phase of growth”.
How do you feel about the name change?
