Privacy policy

This is the privacy policy of Bauer Media Audio Ireland LP, acting by its general partner Bauer Audio Ireland Limited (hereinafter “Bauer”, “Bauer Media”, “our”, “we”).

This policy explains our approach to digital information collection, storage and use in connection with all our digital content. We are committed to protecting your privacy. Bauer Media will ensure that it keeps all personal data you provide to us in accordance with our obligations under the Data Protection Acts 1988 to 2018 and General Data Protection Regulation (GDPR) (EU 2016/679).

We may update this policy from time to time, so please review it regularly. If you have any questions about this policy or the information which we hold, please contact us at: [email protected] or write to us at Bauer Media , Marconi House, Digges Lane, Dublin 2.

This policy applies to Bauer Media’s digital services only and not to other websites, APPs, social media sites linked to or from Bauer Media digital services.

1. About Bauer Media

Bauer Media is a commercial radio group broadcasting on FM in Ireland.

Its subsidiaries include:

Today FM



Spin 1038

Spin Southwest

OTB Sports

Audio XI


Red FM


Our FM stations are licenced by the Broadcasting Authority of Ireland.

Bauer Media also provides a number of digital services for example Websites, Smartphone Apps, Alexa Skills, Newsletters etc.

Bauer Media will collect, use, store or otherwise process personal data in line with the Policy below.

2. The information we collect

Bauer Media will never collect any unnecessary personal data from you and will  not process your information in any way, other than as specified in this notice.

The personal data that Bauer Media collects varies depending on the online activity you have consented for,  below lists the information Bauer Media may collect when you register for  a newsletter, take a survey, enter a competition or if you make direct contact with one of our companies:

  • Name
  • Email
  • Contact Phone Number  (where required for a competition entry or where you contact the station via SMS or Whatsapp)
  • Home Address (where required for a competition entry or to reply to direct contact)
  • Confirmation that you’re over 18 (where required for a competition entry)
  • IP Address (To allow us geo-fence audio streams, this data is not used beyond this purpose)
  • Information contained in a curriculum vitae  (where sent directly to the station)

Bauer Media collects your personal data when you;

  • subscribe (opt-in) to a newsletter,
  • enter a competition
  • participate in an online survey
  • contact the Bauer Media directly

Lawful Basis for Processing

We process your personal data based on the following lawful basis.

  • Stations Newsletter Subscriptions are based on Consent.
  • Direct Marketing emails are based on either Consent or Legitimate interest, where we use legitimate interest we will have completed an legitimate interest assessment where we conduct a balance test between our legitimate interests and your privacy rights.

Automatic Data Collection

Bauer Media use cookies and capture IP addresses as part of the essential operation of their sites and media streams, this data is used to geo-fence content and media streams so we can adhere to our licencing agreement regarding the broadcasting of licenced material.  We also use cookies to maintain preferences you have selected, manage load balancing and DDOS mitigation these cookies are used only for this purpose and do not track you beyond our digital assets.

Marketing/Advertising Cookies

With your consent we use marketing cookies to better target advertising and make it more relevant to you and your interests, we also use these cookies to frequency cap the number of times you will see an individual ad.  Advertising cookies collect information regarding your use of both our website and other websites you may visit. This information allows advertising networks to target their audience.

Where consent is not provided you will still receive ads but they will not be targeted.

You can find more about Advertising cookies here

You can also have control over what third party cookies are used on your device by using tools like


Further details of the cookies we use can be found in our Cookie Policy.

Site Analytics

Bauer Media uses Google Analytics to monitor the usage of its digital assets which is an essential part of the running of any website.  It provides the information we require to manage our server capacity and the popularity of our content. This information is anonymous. Please see : for more details .

Social Media

You should be aware that you may be making available personally identifiable information about yourself when you submit material to our social media pages or to other interactive elements of our digital services.

3. How we use the personal data we collect:

Bauer Media takes your privacy very seriously and will never disclose, share or sell your data without your consent; unless required to do so by law. We only retain your data for as long as is necessary and for the purpose(s) specified in this notice. Where you have consented to us providing you with promotional offers and marketing, you are free to withdraw this consent at any time.

We do not employ automated decision making methods to any of your personal data under our control.

The purposes and reasons for processing your personal data are detailed below: –

  • We collect your data to administer a service which you have subscribed to and given consent for your personal data to be processed, this includes Station Newsletter and/or promotional material.
  • We collect your data as part of a competition entry to allow us contact you regarding the competition, this data is processed based on consent.
  • We collect personal data to administer your personalised preferences such as news content or preferred music and services.
  • We collect your personal data that you provide us with when you contact us directly to respond to your specific inquiry or to administer the relevant site activity where we have a legitimate interest.
  • We automatically capture your IP addresses to geo-fence our content.
  • Comply with legal regulatory requirements and legitimate business purposes.

Marketing uses

How we use marketing information?

  • To help us to monitor, analyse and improve Bauer Media . This information helps us to understand which Bauer Media  content, products and services are most interesting, enjoyable and useful to our users, and if they are shared via social networks. The information also helps us to identify when errors occur within the digital products and services within Bauer Media and test different versions of a page or feature to see which one works best. All of which helps us improve our digital products and services for our users.
  • We can create a more tailored experience by looking at the information we have about you. For example, we will do this by making programme recommendations or telling you about relevant Bauer Media events in your area.
  • To inform the way we commission future content at Bauer Media. We will use aggregated and anonymous user data to help our commissioning teams understand what type of content our users like.
  • To sell advertising on Bauer Media.
  • We will send you information about the digital products and services within Bauer Media or other marketing activities, but only where you have signed up to receive these from us. Similarly, sometimes, third party partners will want to send you information about products and services, but will only do so if you have agreed to receive them by ticking an opt-in box associated separately with a competition partner.
  • We will email you occasionally about the digital products and services within Bauer Media  that you have signed up for (for example, to provide you with password reminders or to contact you about content you have submitted to us via our digital products and services) so that we are able to deliver these services to you. We may also invite you to participate in surveys from time to time to help us understand what you think about our programmes, products and services, and in turn make them better.

Cash Machine

  • When entering the Cash Machine competition entrants are add to our customer database and may receive service-related SMS messages, these messages will be free of charge. Entrants can opt out of this at any time by texting: STOP to 57557. This will be charged at 1 standard network rate message.
  • You can stop receiving messages anytime by texting STOP to 57557. This will be charged at 1 standard network rate message.

4. Your Rights

You have the right to access any personal information that Bauer Media processes about you and to request information about: –

  • What personal data we hold about you
  • The purposes of the processing
  • The categories of personal data concerned
  • The recipients to whom the personal data has/will be disclosed
  • How long we intend to store your personal data for
  • If we did not collect the data directly from you, information about the source

If you wish to make a Subject Access Request please contact [email protected]

You have the right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.

You have the right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.

You have the right to restriction of processing – where certain conditions apply to have a right to restrict the processing.

You have the right of portability – you have the right to have the data we hold about you transferred to another organisation.

You have the right to object – you have the right to object to certain types of processing such as direct marketing. (eg Newsletter Opt-out)

You have the right to object to automated processing, including profiling

If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the request; this is to ensure that your data is protected and kept secure.

5. Information collected for journalistic purposes

Under Article 85 of the GDPR (EU 2016/679)  material acquired and used for journalistic purposes is exempt from certain Articles of  GDPR,  these include Chapter II (principles) other than Article 5(1)(f), Chapter III (rights of  the data subject) Chapter IV (controller and processor obligations), Chapter V (transfer of data),  Chapter V1, Chapter VII and Chapter IX.

Please note that the requirement to process personal data in a manner that ensures appropriate security remains when processing for journalistic purposes.

6. Sharing and Disclosing Your Personal Information

We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this policy or where there is a legal requirement. Bauer Media uses third-parties to provide services regarding subscriptions, surveys, competitions and events; however, all processors acting on our behalf only process your data in accordance with instructions from us and comply fully with this privacy notice and are subject to the GDPR (EU 2016/679).

Bauer reserves the right to allow its data processors to perform statistical analyses of user behavior and characteristics, in order to measure interest in and use of the various sections of its sites so as to improve design and navigation and to gather marketing information. Only aggregated data from these analyses, not individual data, will be used for this purpose.

7. Our commitment to security

Bauer Media takes your privacy seriously, we employ appropriate technical and organisational security measures to prevent unauthorised access, alteration, disclosure or destruction of your information.

We use the following industry standard methods to protect your data:

  • SSL (HTTPS) Across all websites
  • Encryption
  • Enterprise firewalls

Unfortunately, the sending of information via the internet is not completely secure. Although we will do our utmost to protect your information, we cannot guarantee the security of your data sent to our digital services within Bauer Media ; any sending of information is therefore at your own risk.

8. Transfer Outside the EEA

Bauer Media utilise services (or parts of them) that may be hosted/stored outside the EEA which means that we may transfer any information which is submitted by you through one of our digital services to outside the European Economic Area (“EEA”) for the below purposes: –

  • Newsletter Subscription

Data Processor is MailChimp, more info here

MailChimp have a proven track record in providing email marketing services across the globe.

  • Competition Forms and Surveys

Data Processor is, more information here .

  • Cash Machine SMS entry – platform provider

Data Processor is Fonix, more information

  • Events Registration Forms

Data Processor is Eventbrite,  more information

Data Processor: Ticket Web,  More information Regarding Privacy at Privacy Policy – TicketWeb

Data Processor: Universe,  More information Regarding Privacy at Universe Privacy Policy | Universe

  • Streaming Services

Data Processor is Adswizz, for more information Privacy Policy – AdsWizz

  • Analytics and advertising attribution and optimisation

Meta ,  for more information see Meta’s Privacy Policy 

Social Media Management
Data Processor is Sprout Social, more information here

Therefore, when you sign up to our newsletter or enter a competition or register to attend a station event or participate in a station survey, the personal information you submit may be stored on servers which are hosted outside the EEA. Where this is the case, we will ensure that those providers use an appropriate level of protection for your information and agree to abide by GDPR (EU 2016/679) by way of standard contractual clauses.

9. How Long We Keep Your Data

Bauer Media only ever retains personal information for as long as is necessary to provide a service you have consented to or to adhere to certain warranties or proof of delivery for competition winners.

Where you have subscribed to a Newsletter we will retain your data until you unsubscribe or the Newsletter is canceled. We include unsubscribe links on all newsletter emails.

Where you have registered for an event we’ll retain your personal data for 13 months after the event as a record of attendance.

Where you enter a station competition we’ll retain your data for 12 months after the successful competition of the prize or event in the case of tickets.

We have retention policies in place to meet these obligations.

10. Complaints

In the event that you wish to make a complaint about how your personal data is being processed by Bauer Media, or how your complaint has been handled, you have the right to lodge a complaint directly with the Data Protection Commissioner and Bauer Media.

The details for each of these contacts are:

Data Protection Commissioner

Canal House

Station Road


R32 AP23

Co. Laois

Phone: 1890 252 231

Fax: +353 57 868 4757

Bauer Media

Privacy Officer

Marconi House

Digges Lane

Dublin 2

Co Dublin


Phone: +353 1 8049000