Early April Fool's? HB says it's to change name and shape of the Iceberger

Ah here! HB, we're not going to fall for this!

The nation's favourite ice-cream is reportedly set to undergo a makeover.

HB Ice Cream says we've been mispronouncing the Iceberger for years, and they've now decided to relaunch it with a brand new name and shape.

Iceberger. I don't usually do tradition but getting an Iceberger on arrival in Ireland had become one. There's a shop at the arrivals exit and it's useful to break a note for bus fare. That's enough excuse. For no known reason Icebergers are not on sale in the UK. #iceberger #icecream #dublinairport #Ireland #tradition #junkfood #snack #tasty

A post shared by Woofrrorwoof (my name in dog) (@ouakha) on Dec 24, 2017 at 9:40am PST

The Iceberger will now be known as 'HB IceBURGER' and will be in the shape of a burger.

Right...

A spokesperson on behalf of HB said:

"Irish people have been misspelling and mispronouncing the term Iceberger for half a century now. As such, we’ve listened to our customers and believe it’s time to not only change the spelling, but also the shape – a decision which should resonate well with burger lovers too."

We'd totally fall for this if it wasn't for the fact that HB pulled a similar stunt last year.

They company it was discontinuing the Iceberger and people on social media lost the plot, only to realise the date and discover that they had been the victim of a cruel prank.

Our Summer 2017 long-time favourites, unfortunately with the departure of one… #HBGoodbyeIceberger pic.twitter.com/nOLSBqiEau

— HB Ice Cream (@HBIreland) April 1, 2017

HB says the new HB IceBURGER will be available in ice cream cabinets nationwide from Tuesday, April 3rd. Yeah, sure...we believe you!

Cover image via @hb_ireland on Instagram