While we're not happy that we have to talk about Christmas in November (the festive season should be kept to December), we couldn't ignore the John Lewis ad.
It's become a highly anticipated part of Christmas and this is the latest offering from the retailer.
What do you make of it? #MozTheMonster was trending on Twitter after it was unveiled and just over three hours after it was released, it had racked up more than 70,000 views!
