Owners of the new iPhone XS and XS Max claim the selfie camera makes them look too good.
It was one of the biggest selling points of the new iPhone XS and iPhone XS Max but customers are now complaining about the 8-megapixel front-facing selfie camera.
People are taking to social media to say the handsets appear to show them with fewer blemishes and brighter skin, much like the beauty mode feature on Android devices.
Many are posting photos online alongside images taken on their old phone to highlight the difference.
@Advil soo I was watching Unbox Therapy and... #beautygate ?? pic.twitter.com/hj2NcZMicP
— bryan™⭐️ (@ilive_onX) September 26, 2018
Investigating #BeautyGate : We tested the claims that the #iPhone XS selfie camera makes faces look too smooth — check out the results for yourself https://t.co/FrZqFBpDPN pic.twitter.com/Fqoz6noDa6???♀️?
— SAMD (@SamDForever1) September 29, 2018
Owners say the filter has been secretly applied to make them think the device is better.
Rival smartphones have similar beauty filters but they're optional.
Apple released its latest batch of iPhones last month.