Would you eat a charcoal croissant?

Black croissants are now a thing.

No, they're not burnt - they're charcoal-infused!

The black pastries have been spotted in London café chain, Coco di Mama.

This is our new Activated Charcoal Vegan Croissant. It's been called burnt, hipster, a baby seal & much more! ?? We think it tastes pretty darn good, but we'll let you be the judge.... #vegan #veganism #whatveganseat #bestofvegan #croissant #wednesdaywisdom

A post shared by Coco di Mama (@cocodimamauk) on Apr 18, 2018 at 1:22am PDT

Their full title is Charcoal Activated Vegan Croissants and worryingly, their slogan is "tastes better than it looks".

People are having a field day making fun of the croissants and the jury’s out on the benefits of eating blackened lumps of carbohydrates.

I feel like this might be a bit much, even for East London pic.twitter.com/cReZRIqzPe

— Amy Charlotte Kean (@keano81) April 17, 2018

"Oi, Barry, what we doin' with this burnt batch?"...
"Hang on Dave, I've got an idea"

— Si mon NOT Garfunkel (@Simonissavage) April 17, 2018

It looks like it came out of something that barks.

— ?????? ?????? (@JaniceLeagra) April 17, 2018

Cover image via @mojitachica on Instagram