Demand for Donegal tweed has sky-rocketed since it was spotted on Sarah Jessica Parker.
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The actress was photographed wearing the "Faye" coat from Irish brand Triona Design on the streets of New York.
It's reported she bought the coat on a recent holiday to Ireland and it will now feature in the upcoming season of "And Just Like That".
The brand claims since images of the actress wearing the coat were circulated online yesterday, orders have been pouring in from around the world.
SJP and husband Matthew Broderick are regular visitors to Donegal, with Triona's flagship store located in Donegal Town.
Speaking to the Independent, a member of Triona's design team said that the star had visited the shop during summer was drawn to the coat.
“She had mentioned to us that she looked forward to making good use out of it during the winter."
“We had assumed she meant for the cold New York days but perhaps she had something more specific in mind at the time.”
