Nearly half of Irish adults would like a job as an influencer

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Almost half of Irish adults would like a job as an online influencer, according to a new survey.

The poll of 1,000 people by Pure Telecom found 58 percent of men and 45 percent of women aspire to become a viral sensation.

Nearly double the number of men than women said they'd like to make Instagram their main source of income while 20 percent of participants value recognition on social media ahead of praise from their boss.

Counties Meath (60%) and Carlow (60%) have the highest proportion of residents who would like to be influencers, followed by Wexford (57%) and Laois (53%).

Paul Connell, CEO of Pure Telecom said:

“The online world now forms a significant part of our daily lives.”

“So much of what we do is now online – socialising, shopping, learning – so it’s natural that many people want their careers to be online, too. We always expect the younger generations to be more drawn to the digital world, but it is interesting to see that even the older generations have aspirations of becoming influencers."

“Platforms like TikTok and Instagram have created even more opportunities for people to share content, go viral and build an audience, making the idea of earning a living online more achievable and appealing than ever.”