Do it for the 'gram
Image via Pixabay20 per cent of people have travelled to ‘Insta-worthy’ holiday locations just to achieve a desired photo.
A new study by dating app Plenty of Fish has revealed the lengths people go to in order to get 'the look'.
That includes some hefty spending, with new clothes, beauty treatments and booking tables in expensive restaurants to suit the desired aesthetic.
The study suggests it amounts to £269 per year per person, but it’s not just money that’s invested - it’s time too.
It shows the pressure that some people feel to present a rose-tinted version of themselves to their social media following.
The average adult spends seven hours a month taking and editing pictures before posting them online.
It also emerged that six in 10 feel pressure to conform to digital beauty ideals.
TOP 10 WAYS PEOPLE TRY TO ‘PERFECT’ THEIR PROFILE:
1. Use a filter or frame on a social media app (34 per cent)
2. Buy new clothes (28 per cent)
3. Get their hair and make up done professionally (23 per cent)
4. Have beauty treatments (23 per cent)
5. Use a face/body editing app (22 per cent)
6. Stage a photoshoot (21 per cent)
7. Travel to Insta-worthy holiday locations (20 per cent)
8. Buy and use lighting equipment (20 per cent)
9. Book a table at a popular, expensive restaurant (17 per cent)
10. Purchase a premium subscription to a photo-editing app (16 per cent)
