Advertisement
TikTok joins campaign to clamp...

Lifestyle

TikTok joins campaign to clamp down on animal trafficking online

Jonathan Duane
Jonathan Duane

01:31 30 Mar 2021


Share this article


TikTok hopes it will improve its monitoring of such content.

TikTok has joined a campaign aimed at cracking down on animals being trafficked on the internet.

The video-sharing platform has been added to the Coalition to End Wildlife Trafficking Online.

The coalition was established in 2018 by the World Wildlife Fund (WWF), TRAFFIC and IFAW.

The company has said that their Community Guidelines do not allow any content that depicts or promotes the poaching or illegal trade of wildlife.

And they said that since November, their teams have removed 85.3% of this kind of content before it received a single view.

Giavanna Grein, Senior Program Officer, TRAFFIC at WWF said they're looking forward to working with TikTok.

"The scale of wildlife trafficking online is very challenging to quantify given its illegal nature"

"But we know that online platforms like TikTok are essential to the solution," she said.


Share this article