We're not crying, you're crying
Aldi has a family of animated carrots, Lidl's got a teddy bear turned-celebrity, Sainsbury's features a medieval fairy tale.
Our telly's already blasting out Christmas ads - but it's the turn of John Lewis to tell its festive story, which is all about children in care.
The commercial released later features a skateboarding foster dad, who welcomes a teenager into the family home.
It’s the things we do that mean the most. ? #TheBeginner pic.twitter.com/pdtwAcaBDu
— John Lewis & Partners (@JohnLewisRetail) November 10, 2022
The reviews are in!
Thanks, eyes are leaking
— Specsavers (@Specsavers) November 10, 2022
The best JL ad in years! Lovely sentiment and really sends a message ?
(Also, I think they realised being “woke” was losing them too much money!)— Rachel McFarlane (@RacheIMcFarlane) November 10, 2022
Is someone chopping onions in here?! ??
— Duolingo UK ?? (@duolingoUK) November 10, 2022
Great advert guys. Really wonderful. Had no idea where it was going. Then suddenly I’m crying at 9am.
What a great cause to choose. Thank you.
— Tom - @[email protected] (@PositiveLad) November 10, 2022
