Ready, steady, BUILD
Image via PixabayIreland's first ever LEGO store will open in Dublin this summer.
The new outlet on Grafton Street will feature the company's mini-figure factory, that allows people to design and create their own LEGO character.
The store will debut the new 'Retailtainment' concept which blends physical and digital immersive play experiences in store.
There will also be 3D models throughout the shop, inspired by Dublin city and Irish culture.
The excitement is PALPABLE
Dublin is getting a LEGO store I'm in DANGER
— cakejumper ? ? (@Itscakejumper) February 10, 2022
Someone has even used the new store as an excuse to take a pop at the house market in Ireland:
Just in time really, people in Dublin can start building their future homes out of Lego pic.twitter.com/ccpXJujVoT
— Ray Minehane (@RayMinehane) February 10, 2022
