Quality Street have caused a stir after they announced the change of their iconic chocolate packaging.
Sourced from Quality Street facebook.Quality Street's plastic and foil wrappers are to be replaced with a form of waxed recyclable paper.
However, Nestle have a good reason for ending the 86 year tradition.
They say this changes will remove more than two billion pieces of packaging material from its supply chain.
Thankfully, the new waxed wrappers will still have their distinctive colours.
Hazelnut in caramel will remain in its purple paper, the orange crunch will remain in orange coloured paper, and of course, the fudge will stay pink.
KitKat wrappers are also due to be replaced with 80 per cent recycled plastic.
People have taken to social media to share their thoughts on the change and although this move is more eco-friendly, they are not impressed.
We have an EXCITING announcement! ? We're moving our Wrappers to PAPER ✨#QualityStreet #Paper #Sustainability pic.twitter.com/69PR2nbMoj
— Quality Street® (@QualityStreetUK) October 3, 2022
I'm sorry, but they're cheap looking and depressing. They reek of war-time austerity. With food, presentation is important, and the sparkle has gone from Quality Street. pic.twitter.com/EAiMRtcf33
— Pat Slide (@pat_slide_69) October 3, 2022
The new Quality Street design looks so ugly!! Whatever were you thinking @QualityStreetUK? #ChristmasRuined #QualityStreet pic.twitter.com/kNbevuL5FN
— Becky (@Becky_Padovani) October 3, 2022
