Photo by cottonbro from PexelsThe number of men in Ireland getting Botox and fat reduction procedures is ''growing all the time'', according to a Cosmetics clinician.
Cosmetics is having what's being referred to as a 'Zoom Boom'
It basically suggests that people have spend so much time watching themselves on video calls during the pandemic that they've become hyper aware of their image.
Image via Pexels-тарапата-аннаCurrently there's a higher number of women opting for beauty treatments than men in Ireland but this ratio is changing.
Clinical Director of Akina Beauty Clinic Eavanna Breen says male surgery is becoming more frequent:
"In our clinic I'd say the ratio would be about 70% women, 30%, maybe even 35% male.
That number is growing all the time, men are seeing that it's not vanity so much as it's self-care and looking after themselves"
